I have never been a real sporty personality, it's just not something I particularly enjoy with exceptions of motorsport and badminton and a few others. I enjoy playing others to as part of team and will even take it seriously providing fun is the main element but what I cannot stand is the sorts of language some of these people use. To give an example within the first few weeks of starting work I wanted to know what staff clubs where going of and I asked around and found out that there was indeed a badminton event after school on a Thursday for the staff and members of the sixth form. Now I might have well gone along and found out for myself if it wasn't that the person I was talking to at the time said something along the lines of "Yh you should mate, go and get involved 100%". Those words alone put me off the idea all together.
It's those sort of marketing words that I want to avoid and somehow repel me, maybe there's just an subconscious rebel part of my brain that won't let me go along with it. If anyone at any point in conversation involving development and ideas or even making a cup of tea works in words like "100%", "be part of the team", "go for gold" or any other marketing buzz words then I'm instantly annoyed. Now fortunately I've never heard the phrase "dynamic IT solutions" in serious conversation so I haven't needed to shoot anyone.
You expect that language from the kinds of generic IT sales people in the picture above but now it has infected schools. I more often than not find myself hearing phrases from the top level staff at the school such as "pushing the boundaries and going for this 100% for the team". Now there are many four lettered words followed by the word "off" that I want to say and am saying in my head while agreeing to all this marketing speak. Also going across my mind are things like "we came up with this idea and asked you if we could proceed so please don't come to us like it was you're idea and try and sell it to us". It's very simple, all I want to hear is the facts of what has been done, what people want to do and what can actually be done further. Is that really to much to ask?
Knowing now that I have this pet hate for buzz words where their not necessary, just imagine what was going through my head when I went to the latest training day and they started talking about "Deep Area's". Namely "Deep Learning, Deep Support, Deep Leadership" and a few others. No, I was just a tad more annoyed that that. In fact I was deeply annoyed. Why of earth couldn't they just say we want to improve the following areas, can we have your input and discussion so we can move forward and improve the school to make it the best. But no, we had to go into Deep Thought and Deep Discussion and today it was Deep Sports Day.
Buzz words buzz off!
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