The creation and innovation of social networking and community sites such as Facebook and Twitter are truly wonders of the 21st century. They have revolutionized the way we interact with others and have played their part on the world stage with the uprising and protests around the world, especially in the Middle East and Northern Africa. Over 700 million people use Facebook on a regular basis alone. So why, do I ask, are we constantly seeing adverts for food and other products that encourage us to follow them on such sites?
As a regular user of Facebook myself, I like the fact that most bands and artists have their own profile, fan page and, more often than not, a Twitter feed. It provides useful information such as up and coming gigs and new songs and the like. I also like to see what my friends have been getting up to, check out the profiles of those I've newly met and search around for old school mates. What I don't want to do is find out what a small cake got up to at the weekend.
Unless I've missed something, or have been in a coma for a considerable number of years, food does not, I repeat does not, have a mind of its own, is not alive and does not need a Facebook page. Of course, if custard creams do have the previously stated criteria then I do apologize, I meant no offence. Now naturally I know, as do you, that it's just another market that advertisers want to get into to maximize profits. Well, I suspect that's a minor reason anyway. I think the major reason is employees in the marketing division of one company came up with the idea so they would stop being disciplined for wasting time on social networks. Then members of that company went to party where they told others what they'd done who went back to their respective companies and pulled the same trick. To be fair, isn't that what you would do if you could?
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